In addition to being used to sell cigarettes, beer, dog food, cheese, and underwear, baseball cards were also utilized for promotional purposes by various businesses and organizations. For instance, in the early 20th century, many newspapers included baseball cards as inserts to attract readership and boost sales. These newspaper cards often featured local or regional baseball players, and collecting them became a popular pastime for avid baseball fans. Additionally, some baseball teams and players themselves printed and distributed their own baseball cards as a form of self-promotion or as souvenirs for their fans. These team-specific or player-specific cards often featured unique designs and were highly sought after by collectors. Today, these early promotional baseball cards are considered rare and valuable, reflecting the rich history and diversity of baseball card collecting beyond bubble gum packs.
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